May 2020
7 Minutes reading

Wondering how concerts are still relevant in this period of social distancing and a pandemic?

Online concerts are the soon to be the new future, with a few of them already in the works! As the entertainment industry is constantly evolving and booming, stand out by organizing a one of a kind online concert. There are multiple online concert organizing platforms now. Worried about selling tickets for a novel idea? Follow these steps to ensure a successful event!


Create a simple process of purchasing concert tickets for users. The most commonly used medium is through mobile phones. Create an optimised view on your website for phone users with a clear direction for purchasing and getting tickets. Nobody liked filling many forms or registering multiple times to buy some tickets!


In the age of social media, it is important to target consumers on the right platforms. Instagram Stories , Influencer marketing, Facebook ads, or Twitter polls are a great way of engaging your audience and creating hype around an event. Post pictures, videos, teaser trailers, benefits of attending your online concert and so on to create curiosity.

Promotion on social media


It is necessary to segment your audience for more specialised advertising. This can be done on the basis of geographic, demographic, or psychographic segmentation methods. Specialised promotions will create more of an impact in attracting potential audiences. Additionally, having a good event management system where the concert can be live streamed is the cherry on top.

Target Audience


This should be on every concert organizer’s checklist! Tools like Google Analytics are ideal to identify SEO keywords used by audiences commonly while searching online. Once a lot of the right keywords are used, the platform for the concert will automatically appear as a top result in the search engine. Identify phrases and terms most related to your online concert.


Getting sponsors for your event is a great way of creating publicity. Sponsors are always willing to become a part of or support a cause. Having a sponsor not only increases your event’s reach, but also portrays how your company is well- established. This will create a long term customer loyalty. Increasingly during the COVID 19 situation, this is a great time to reach out to potential partners, which will help in spreading awareness about your event, thus increasing ticket sales.


Assess the ticketing and registration section of your website. It is not important for audiences to merely visit the ticket website, but for these visits to convert to sales of tickets. Tracking this trend is important as the necessary changes in the medium or platform of sales of tickets.


Online concerts and gigs are a new concept in India, and people wish to be sure about what they are investing in. It is your job to effectively communicate about the aspects of an online event. The more intrigued people are, the more they will visit the website, and eventually buy tickets.

Remember to keep in mind event laws, and getting an entertainment licence in india. These aspects are also part of responsible event management, and allow for a smoother logistical process while organizing large scale events like concerts online. Oranjuice Entertainment is a company you need to check out ASAP!

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about author


Ankita Mathur has majored in Media Studies. She is a passionate writer, enjoys cooking, and conceptualising events. She is a design thinker by nature, with a keen interest in consumer behaviour. Her patience and creative solutions are bound to transform your events!

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