Jun 2020
6 Minutes reading

In this time of coronavirus, are you looking for ways to market your events?

Are you wondering how to leverage social media platforms to your advantage?

Read on to find out how you can use social media to promote and generate leads for your upcoming event, be it physical or online.


In this age, there are a myriad of social media platforms one can be a part of. But which ones are really effective? Each platform has its own persona, and it is important for you to choose the right one depending on your identity and target audience. A business can be B2B or B2C, hence it is important to pick the right medium to communicate with your buyers. Research by Hootsuite states that India has had a 48% year-over-year increase in the number of social media users. This suggests that social media is a rapidly growing medium to target consumers. Now, it also becomes important to understand the target demographics and segmentation. This helps in narrowing down which media to use the most.


It is necessary to have a personalised account and profile to convey the essence and identity of your brand. Add pictures to make it aesthetically pleasing, a strong bio, links to your website, and really show the product. Think showing your product means just posting a picture with its features? Not at all! To really customise your social media, you need to portray the various aspects of your product or service, let it speak for you. Talk about how it will add value to a consumers’ life, why your brand does that better than anyone else!

How can you do this?

Try using Instagram Stories, or Facebook Stories to catch the attention of consumers when they are casually tapping away on their phones. Create engaging polls, games and encourage people to comment on your posts, and ensure that all of these interactions subconsciously reinforce your brand and product/service.

Sounds complicated? Don’t worry, with time, you too can master the art.

Customise and personalise accounts


How can you establish your leadership in your industry? Help people out by providing your advice, and tips to netizens! This will show not only your expertise in the field but also position your brand as helpful, and a problem solver. This will garner attention, and eventually generate more interest and visits to your website and social media accounts. According to Forbes, Platforms like Quora, Reddit, Expertera, Pinterest are all places to widen your audience. You don’t always have to social media to promote your services directly. Instead, try helping and guiding others, whilst indirectly attracting attention to your brand.

During this turbulent time of coronavirus, take time out to plan a proper social media strategy for your event. These are a few starting steps to get with the world of digital and social media marketing. In addition, Digital technology and event management go hand in hand. For managing the needs of digitising your event, visit Mavent Tech to get ahead in the war of the digital era!!!

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about author



Ankita Mathur has majored in Media Studies. She is a passionate writer, enjoys cooking, and conceptualising events. She is a design thinker by nature, with a keen interest in consumer behaviour. Her patience and creative solutions are bound to transform your events!

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