5 REASONS WHY EXHIBITS ARE ESSENTIAL FOR BUSINESS

5 REASONS WHY EXHIBITS ARE ESSENTIAL FOR BUSINESS

Feb 2020
8 Minutes reading

Marketing and selling your products to customers has become a herculean task nowadays, as increased competition in every field has reduced profits. In this situation, showcasing your products at various expos and exhibitions can provide you many more clients and help you grow your business profoundly. Here are some ways in which events help businesses:


Exhibition

1. EVENTS ARE A PLATFORM TO HELP YOU GAIN INFORMATION ABOUT YOUR INDUSTRY


An entrepreneur can learn a great deal related to their field by observing your competitor’s products and advancements, so that you never fall behind the competition. At exhibits, one can learn about their opponent’s pricing systems, customer service, and latest product models. The knowledge gained by this competition analysis can be applied to improve the services and products offered by your company.


2. EVENTS ARE AN EXCELLENT MEDIUM TO ADVERTISE AND INTRODUCE PRODUCTS


With thousands of potential leads, these national or international events certainly boost your sales as more people get to know about the work your company is doing and buy your products. This platform would also prove to be a great way to introduce new products line and services to step up your share of the market. For example, the features of your newly launched smartphone can be aptly showcased at large digital screens and posters near or at your stall.


3. RECEIVE MORE FEEDBACK ABOUT YOUR PRODUCTS


At expos and exhibitions your products are exposed to a wider variety of audience, and each person would have a different opinion about your products and services. You can take this to your advantage by probing more feedback from customers to improve and expand your business. This way, you can experiment on your products and gain insights from the user end to eventually lead to a flawless product..


After event survey feedback

4. ESTABLISHING A WEB OF CONTACTS HAS NEVER BEEN EASIER


Forming new friends in your business has become increasingly effortless as people with work similar to yours can be found easily in these exhibits. To gain information about someone, you can simply download their business card in your device with just one click - an innovative feature provided by many event management sites such as Mavent tech. Further the digital platform makes it easy to directly book one on one meeting with VIP guests/buyers/sponsors which are ideally very difficult to chase.


digital contacts

5. GET THE OPPORTUNITY TO CULTIVATE YOUR BRAND NAME


As you repeatedly set up stalls at large-scale exhibitions, more people gain information on your brand and start to recognize your work, helping you to spread awareness about your business. Eventually, the first brand people would recall for any work related to your business would be yours, gaining you a big share of the competitive market. This would inevitably lead to a significant boost to sales and help you grow your business into an empire.


brand recognistion

Share It on

about author

author

SHAYANNE HILL

Shayanne Hill has majored in economics and commerce. She is a marketing enthusiast and dancer who loves organizing and being a part of various events. She is a go-getter with a positive outlook towards life. With her ability to think outside the box and a knack of problem-solving, her classy ideas are bound to give your events a striking edge above the rest.

Our Blogs

Latest Blogs

Successful Virtual Event

Tips To Organize Successful Virtual Events: Part 1

People across the world have been shifting to virtual events, especially because of lockdowns imposed in different countries...

Read More
Organizing Virtual Event

Tips To Organize Successful Virtual Events: Part 2

Organizing a successful virtual event is no small feat. There are many things to keep in mind and many questions that come up in one’s mind whilst organizing virtual events

Read More
Event management

8 Reasons Why You Should Use An Event Management Software

Hosting an event can be taxing and stressful. Right from dealing with different speakers, exhibitors etc and coordinating with them, scheduling sessions during the event,...

Read More
Digitization

7 Reasons Why Digitization Improves Attendee Experience

While most event managers and companies do use technology to enhance their event management skills, do they really make sure that they have utilized the available technology to the fullest?...

Read More
Virtual Events

9 Great New Ideas For Virtual Events You Can Host

With a deadly virus spreading around the world, people are restricted from leaving their houses. With social distancing becoming a norm, now, more and more companies are shifting to virtual events to ensure that business still goes on as usual.

Read More
Conference

Post-Pandemic Conference Trends

Across the globe, various conferences have been cancelled due to the coronavirus outbreak. Most of these conferences and exhibitions that take place host thousands of attendees, and managing such crowds is no small feat.

Read More
tavel experience

11 ways To improve Travel Experience Post Pandemic

Now-a-days people tend to spend more time planning for their trips than they spend on the trip. Right from booking flights and hotel rooms to hiring cars everything can be done online. But why stop there?...

Read More
Unhappy Attendees

7 Things To remember While Dealing With Unhappy Attendees

We all, at some or the other have dealt with unhappy guests or customers in our businesses. Whether we like it or not, customer satisfaction is extremely important, irrespective of whether you are an event manager or running your own business....

Read More
Travel Industry

Ideas For Travel Industry During And Post Pandemic

With the spread of the novel coronavirus across the globe, and social distancing becoming the new norm, people everywhere are wondering what the future of travel will look like....

Read More
Online Conference

6 ways to host a successful online conference during COVID 19

With an increase in the number of online conferences for students and professionals alike, online conferences are gaining momentum during this period of Covid 19....

Read More
Wedding Trends

6 Wedding Trends Post Pandemic

As coronavirus has plagued the entire world, the wedding fever for 2020 has taken a dip! The wedding planning industry has suffered huge losses in bookings and packages.....

Read More
Ticket Sales

7 Ways To Increase Ticket Sales For Concerts

Online concerts are the soon to be the new future, with a few of them already in the works!.....

Read More
Online Events

Ideas to Increase Audience Engagement in Online Events

During the current COVID 19 situation due to which lockdowns are being imposed everywhere, there is an absence of any physical events. However, do events need to be stopped totally? Not at all! Online events are the new trend!

Read More
Promote Events

Ways To Use Social Media To Promote Events

In this time of coronavirus, are you looking for ways to market your events? Are you wondering how to leverage social media platforms to your advantage?

Read More
Ring Ceremony

3 ways to digitize your wedding!

It is the 21st century where everything is gradually getting digitized. It’s time to go digital for your wedding too!

Read More
Exhibition

5 reasons why exhibits are essential for business

Showcasing your products at various expos and exhibitions can provide you many more clients and help you grow your business profoundly. Here are some ways in which events help businesses.

Read More
Event networking

4 Ways in which networking enhances an event experience

Here are some ways to improve this experience so that companies can effectively sell their products and maximize their profits.

Read More
Concert

4 Ways in which event apps enhance concert experiences

it can sometimes be difficult to work your way out at these places, whether you are a visitor or on the concert management crew. In this situation...

Read More
Ecofiendly events

5 ways to make your event eco-friendly

While green activists protest against the thriving industrialization, event managers and organizers can follow these ways to reduce the strain they put on Earth. These simple ways would help you make your events eco-friendly, while helping you save a great deal of money.

Read More
Like what you see? Let’s work