Post-Pandemic Conference Trends

POST-PANDEMIC CONFERENCE TRENDS

June 2020
6 Minutes reading

“Don’t let what you cannot do interfere with what you can do”

- John Wooden

Across the globe, various conferences have been cancelled due to the coronavirus outbreak. Most of these conferences and exhibitions that take place host thousands of attendees, and managing such crowds is no small feat. While many companies will agree that conferences, exhibitions, and tradeshows are probably few of the best ways to grow your professional network; a few questions remain on every one’s mind. What will these conferences and exhibitions look like post the coronavirus pandemic? With no vaccine or cure visible in the near future, event organisers are worried!! Some of the common concerns are

What is the future for such conferences and trade shows?

What are the available alternatives until a vaccine is in place?

Will people even attend these conferences?

Well, there are a few points you could keep in mind the next time you organise a conference, to ensure smooth event management and efficiency.

1. VIRTUAL EVENTS

While we wait for a vaccine, one thing is for sure; you definitely shouldn’t keep your business on hold! While all your employees and clients are stuck at home trying to avoid the virus, you could organise a few virtual events for them. With digitization taking over and becoming the new norm, here are a few virtual events you could organise.

Organise virtual conferences- The benefit to this is that you could get the best speakers and resource people from across the world without having to worry about the cost of travel.
Virtual product demos- Build your client network even during the pandemic/ lockdown, via virtual product demos. While many industrialists worry that these aren’t as effective, we assure you, with virtual platforms like zoom on the rise, virtual product demos are just as efficient, smooth as effective.
Webinars, online workshops, and Q&A sessions- These can be a great way for you to help you employees stay on top of their game and help them brush up their skills from the comfort of their homes

2. GO DIGITAL WITH YOUR PLANNING & EXECUTION

If you do decide to organise an actual physical event after the lockdown, you should assure your clients that you will be doing so by taking as much care as possible. Here are a few ways going digitization can help

Use an event management software- Such softwares like Mavent tech can offer various features that will help you improve your efficiency, while reducing the number of people at the event venue. Features such as QR code scanning, live updates and the ability to download content directly to your own device (instead of handling physical notes and documents which go from one hand to another, increasing the chance of infection) will assure your guests that there will be appropriate social distancing and that you have their best interest in mind.
Avoid printed brochures and itineraries- Instead of these printed brochures, digital ones are so much more efficient and ensure less risk of transferring the virus (they also allow for more event data to be saved and ability to make changes and updates as need be)

3. MAINTAIN APPROPRIATE HYGIENE STANDARDS

Maintaining proper sanitation and hygiene is the need of the hour! The following guidelines can be help ensure both guests and organisers stay safe:

Provide guests with sanitizer dispensers at multiple points across the venue
Make it compulsory for everyone to wear masks at all times
Promote hand washing and social distancing with posters at regular intervals
Ensure that all the organising staff has been tested for symptoms prior to the event
Ask attendees to declare their health status before the event, and make sure those experiencing any symptoms stay at home
Avoid any kind of physical exchanges such as entry tickets, passes, coupons, speaker content or documents
Try to keep you event as local as possible to avoid people coming from places with high number of active cases

All of the above health guidelines can be met easily if you digitize the planning and management of your event.

Remember that while life must go on, with or without the virus, safety comes first. And as an event organiser it is your social responsibility to make events safe for your attendees.

So for the next time you organise an event, be sure to explore some digitization platforms, and contact us at Mavent Tech for more details.

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about author

SHAYANNE HILL

Shayanne Hill has majored in economics and commerce. She is a marketing enthusiast and dancer who loves organizing and being a part of various events. She is a go-getter with a positive outlook towards life. With her ability to think outside the box and a knack of problem-solving, her classy ideas are bound to give your events a striking edge above the rest.

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POST-PANDEMIC CONFERENCE TRENDS